The Next Generation of Riders

Even if you don’t use public transportation today, think about how important it will be for the next generation. The goal of this campaign is to educate non-riders about the long-term benefits of a commuter rail system in our region. 

View the Next Generation of Riders Commercial

The You Can Campaign

The You Can campaign was designed to educate commuters about how you can save money by taking the New Mexico Rail Runner Express to and from work. By taking the train, the average commuter saves at least $200 each month. 

View the You Can Family Commercial

View the You Can Couple Commercial

Tourism by Rail

The New Mexico Rail Runner Express launched its tourism campaign in July 2014 with an impressive video highlighting the culture, beauty and history that you can experience by taking the train. Whether your interest is fine dining, art, shopping, the outdoors, or just sight-seeing, take the train and live the adventure we call home. Read more on the Tourism by Rail page.
 

Why I Ride

Relax. Study. Read. Work. People commute using the New Mexico Rail Runner Express for a variety of different reasons. In March 2015, the Rio Metro Regional Transit District launched the Why I Ride campaign to educate commuters about the many benefits of taking the train. The campaign includes a humorous commercial featuring future riders being 'rescued' from different commute-related predicaments by Trax, the Rail Runner mascot.

View the Why I Ride Commercial